Deb is a Principal of a business and market strategy planning firm, Boulevard Strategies, specializing in market research, brand planning and strategy formation. Her work has included the research and development of product launch strategies, brand repositioning strategies, retail distribution strategies and customer service strategies.

Deb’s background prior to forming 2 Under Entertainment and becoming a partner at Boulevard Strategies has included - founder of Blue Pencil, a retail marketing firm; managing partner of BachmanMillerGroup, a retail design firm; and as an executive within both RPA and RichardsonSmith (both, now part of Fitch). Deb has worked with and is currently working with both Fortune 500 companies and startups. Notable client engagements have included Fidelity Investments, HSBC, Sears, Ford Motor Company, Target, Limited Brands, Steelcase, Lowe’s, Wendy’s, Payless Drug, EXPRESS, Brookstone, Nationwide, Chase, Sprint and Sherwin Williams.

Deb attended the University of Kansas where she earned a Bachelor of Science in Industrial Design. After graduating from the University of Kansas, she attended The Ohio State of University and pursued graduate studies in both Psychology and Industrial Design, earning a Master of Science in Industrial Design.