Depending upon the stated needs, goals and objectives, 2 Under Entertainment properties are developed after a comprehensive research, planning and strategy process is completed. The resulting strategy is then used to drive the development of the message platform, creative content, distribution approach and frequency, as well as pricing strategies and measurements for the property.

2 Under Entertainment develops proprietary portals, as well as stand-alone unique content properties for corporate, broadcast, web and mobile distribution. Dependent upon the defined audience and the property's desired results, 2 Under Entertainment can produce a variety of solutions, including stand-alone portals, short-form video content, social networking properties, e-learning initiatives, documentaries, and online or event oriented entertainment properties.

Many of 2 Under Entertainment's properties utilize a web portal to deliver unique content and experiences. The portal shown above illustrates a unique audience interface approach that could be used by a broadcast syndicate or distributor.